BY: KER THAN
SHOCKING STATEMENT, SUPPORTING THEORY
Nothing says read me like 'the world is going to end'. The author catches the reader with this blunt title and lead. He then goes on to describe the supportive theory. Although, he doesn't just state the theory like we the reader are just supposed to know. Instead, he explains the theory as if we were dummies to it. This helps me, the most unscientific person alive, to understand why my future generations are not going to live on forever.
PROVIDES MULTIPLE SOURCES
The author can't just expect us to believe such a ravishing statement without some eligible sources. He credits multiple colleagues perspectives in supporting his statement & theory. Also, he provides multiple colleagues perspectives in supporting the opposite. This allows the reader to decide for themselves what they believe and makes for a more well-rounded article.
"Time Coming to an Abrupt End? But eternal inflation still isn't perfect, as the problem with probabilities in the multiverse illustrates."